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ITB - Obama gives one-on-one to Glamour -- Politico, Dylan Byers

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  • ITB - Obama gives one-on-one to Glamour -- Politico, Dylan Byers

    Obama gives one-on-one to Glamour

    Politico

    Dylan Byers
    8/27/2012

    "Yet another push in President Barack Obama's soft-media strategy, unearthed this morning by WWD's Erik Maza:

    Editor-in-Chief Cindi Leive flew to Portland, Ore., last month to sit down with the president for an interview that will appear in the magazine’s November issue. It is not the first time Obama has sat down with Glamour — he did so in 2008, along with John McCain — but it is his first time as a sitting president. ...

    Glamour pitched them on a big audience, said Washington editor Linda Kramer Jenning. “There’s a lot of attention being paid to young, women voters,” Jenning said. “That’s the calling card that opens the door.” It took five months to lock down some face time.

    Jenning said Leive asked the president about women’s health care, among other topics, even though the interview took place before the recent uproar over the antediluvian comments about rape by Missouri Rep"


    View the complete article at:

    http://www.politico.com/blogs/media/...ur-133304.html
    B. Steadman
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