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IKEA Regrets Women Erased From Saudi Catalog
ABC News
Annie Rose Ramos
10/1/2012
Excerpt:
"Compare the annual IKEA catalogs disbursed around the world and they are nearly identical, save for a slight difference.
The difference is not in the Swedish translations of the furniture or the mock layouts of the numerous living rooms in the catalog. The discrepancy lies in the people who are portrayed in the company’s catalog enjoying themselves in and around the IKEA furniture.
Saudi Arabia’s IKEA catalog does not include women in the scenes.
In Saudi Arabia, women cannot drive cars but can vote as of last year.
One of the most obvious examples is a page in the IKEA catalog, published in Sweden and disbursed around the world, where there is a women standing beside a young boy in a bathroom.
However, in the Saudi Arabian version of the catalog, the young woman has disappeared and the boy is standing alone."
.......................................
View the complete article at:
http://abcnews.go.com/blogs/business...saudi-catalog/
ABC News
Annie Rose Ramos
10/1/2012
Excerpt:
"Compare the annual IKEA catalogs disbursed around the world and they are nearly identical, save for a slight difference.
The difference is not in the Swedish translations of the furniture or the mock layouts of the numerous living rooms in the catalog. The discrepancy lies in the people who are portrayed in the company’s catalog enjoying themselves in and around the IKEA furniture.
Saudi Arabia’s IKEA catalog does not include women in the scenes.
In Saudi Arabia, women cannot drive cars but can vote as of last year.
One of the most obvious examples is a page in the IKEA catalog, published in Sweden and disbursed around the world, where there is a women standing beside a young boy in a bathroom.
However, in the Saudi Arabian version of the catalog, the young woman has disappeared and the boy is standing alone."
.......................................
View the complete article at:
http://abcnews.go.com/blogs/business...saudi-catalog/