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2014 SuperBowl Commercial - Coca-Cola Multi-Language Coke "It's Beautiful" Official Big Game Ad :60
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B. Steadman -
Coca Cola ad on Super Bowl — America’s brand? Hm.
Allen B. West's Blog
Allen West
2/2/2014
Excerpt:
I’m watching the Super Bowl, looks like good defense (Seattle) is trouncing good offense (Denver) when a Coca Cola commercial came on and it started rather patriotically with the words of “America the Beautiful.”
Then the words went from English to languages I didn’t recognize. Now, I know the politically correct thing is to foster multiculturalism — working really well in Europe — but we should remember the words spoken by President Teddy Roosevelt;
Every immigrant who comes here should be required within five years to learn English or leave the country.”
In the first place we should insist that if the immigrant who comes here in good faith becomes an American and assimilates himself to us, he shall be treated on an exact equality with everyone else, for it is an outrage to discriminate against any such man because of creed, or birthplace, or origin. But this is predicated upon the man’s becoming in very fact an American, and nothing but an American. If he tries to keep segregated with men of his own origin and separated from the rest of America, then he isn’t doing his part as an American.
There can be no divided allegiance here. Any man who says he is an American, but something else also, isn’t an American at all. We have room for but one flag, the American flag, and this excludes the red flag, which symbolizes all wars against liberty and civilization, just as much as it excludes any foreign flag of a nation to which we are hostile.
We have room for but one language here, and that is the English language for we intend to see that the crucible turns our people out as Americans, and American nationality, and not as dwellers in a polyglot boarding house; and we have room for but one sole loyalty and that is a loyalty to the American people.
I am quite sure there may be some who appreciated the commercial, but Coca Cola missed the mark in my opinion. If we cannot be proud enough as a country to sing “American the Beautiful” in English in a commercial during the Super Bowl, by a company as American as they come — doggone we are on the road to perdition. This was a truly disturbing commercial for me, what say you?
View the complete post, including video, at:
http://allenbwest.com/2014/02/coca-c...cans-brand-hm/B. Steadman -
Coke Embraces ‘Controversy,’ Will Run This Longer Ad During Sochi Opening Ceremony
Mediaite
Matt Wilstein
2/7/2014
Excerpt:
Rather than back away from the controversy surrounding the multilingual “America the Beautiful” ad that ran during Super Bowl XLVIII, Coca-Cola has decided to double-down on the commercial’s message of multicultural unity by running an extended, 90-second version during Friday night’s Winter Olympics opening ceremony on NBC.
The primary addition in the ad is an intro that includes one of America’s official mottos, and its English translation on the screen:
E PLURIBUS UNUM
OUT OF MANY, ONE
Ironically, Stephen Colbert used that phrase as an example of how ridiculous the reactions to the original ad were in his response to the controversy earlier this week. “Yes, the old E Pluribus Unum,” Colbert said. “That’s Latin for ‘Speaka the English.’
In a press release promoting the new ad, Coca-Cola defends its core message, and stresses the fact that the young singers on the backing track are in fact American:
Created specifically for this evening, the new spot reinforces the sentiment of unity and that America is beautiful and Coca-Cola is for everyone. It features people enjoying moments of happiness with one another over a delicious, refreshing Coke. The overall message of inclusion communicated by the ad reflects some of Coca-Cola’s most important values.
The spot, set to “America the Beautiful” is sung by bilingual Americans in seven different languages: English, Spanish, Keres, Tagalog, Hindi, Senegalese French and Hebrew.
Still included in the longer version of the ad is the shot of a gay couple rollerskating with their daughter, an image that takes on far greater meaning in the context of the Sochi Olympics, where Russia’s anti-gay propaganda laws will be under sharp scrutiny.
View the complete article, including video, at:
http://www.mediaite.com/tv/coca-cola...ning-ceremony/B. SteadmanComment
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