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Pressure rises as O-Care deadline nears
The Hill
Elise Viebeck
3/1/2014
Excerpt:
Pressure is rising on the White House as ObamaCare reaches its final month of enrollment roughly 3 million sign-ups behind its target goal.
The administration hoped to enroll 7 million people in private plans during the reform's first year, but that became all but impossible after the botched launch of HealthCare.gov.
Now, with 4 million people signed up as of this week, officials are counting on a final pre-deadline rush to bolster the exchanges and raise morale among vulnerable Democrats already exhausted by ObamaCare attacks.
It's a heavy lift between clamoring Republicans and a public that's in the dark.
Under normal circumstances, the administration could expect most uninsured patients to register for health plans right before the deadline on March 31.
This was true before the last ObamaCare cutoff in December, and it happens regularly during insurance open enrollment periods.
But a poll released this week threw cold water on that expectation by revealing the public's ignorance about when they need to gain health coverage or pay a fine.
Three in four uninsured patients are not aware of the March 31 deadline, the Kaiser Family Foundation found in its monthly tracking survey. Only 24 percent could name the date correctly.
The finding underscores how the administration must not just convince people to sign up for ObamaCare, but highlight the cutoff date.
“Deadlines are something that Americans react to, whether it's filing or taxes or other responsibilities in society,” said Tad Devine, a Democratic strategist and adviser to John Kerry's 2004 run for president.
“Highlighting that date can be a really positive tool. Just making people aware of the deadline is likely to motivate them to join the system.”
Ironically, the March 31 date will get its own publicity from House Republicans next week when they vote to eliminate the individual mandate penalty for this year.
Most people without health insurance will be fined $95 or 1 percent of their income unless they're covered by the end of this month.
The penalty is unprecedented and was the subject of a Supreme Court challenge to the law. The GOP is anxious to heighten its unpopularity as a way to hammer Democrats around the country.
Democrats, meanwhile, are convinced they can turn the tables by pointing to the GOP's insistence on repealing instead of fixing the healthcare law.
“Voters want to see the Affordable Care Act fixed and improved, not repealed,” stated a memo from the Democratic Congressional Campaign Committee (DCCC) this week.
Indeed, this week’s Kaiser poll found that a majority believe ObamaCare should remain the law, either in its current form or with improvements (56 precent).
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View the complete article at:
http://thehill.com/blogs/healthwatch...ars-enrollment
The Hill
Elise Viebeck
3/1/2014
Excerpt:
Pressure is rising on the White House as ObamaCare reaches its final month of enrollment roughly 3 million sign-ups behind its target goal.
The administration hoped to enroll 7 million people in private plans during the reform's first year, but that became all but impossible after the botched launch of HealthCare.gov.
Now, with 4 million people signed up as of this week, officials are counting on a final pre-deadline rush to bolster the exchanges and raise morale among vulnerable Democrats already exhausted by ObamaCare attacks.
It's a heavy lift between clamoring Republicans and a public that's in the dark.
Under normal circumstances, the administration could expect most uninsured patients to register for health plans right before the deadline on March 31.
This was true before the last ObamaCare cutoff in December, and it happens regularly during insurance open enrollment periods.
But a poll released this week threw cold water on that expectation by revealing the public's ignorance about when they need to gain health coverage or pay a fine.
Three in four uninsured patients are not aware of the March 31 deadline, the Kaiser Family Foundation found in its monthly tracking survey. Only 24 percent could name the date correctly.
The finding underscores how the administration must not just convince people to sign up for ObamaCare, but highlight the cutoff date.
“Deadlines are something that Americans react to, whether it's filing or taxes or other responsibilities in society,” said Tad Devine, a Democratic strategist and adviser to John Kerry's 2004 run for president.
“Highlighting that date can be a really positive tool. Just making people aware of the deadline is likely to motivate them to join the system.”
Ironically, the March 31 date will get its own publicity from House Republicans next week when they vote to eliminate the individual mandate penalty for this year.
Most people without health insurance will be fined $95 or 1 percent of their income unless they're covered by the end of this month.
The penalty is unprecedented and was the subject of a Supreme Court challenge to the law. The GOP is anxious to heighten its unpopularity as a way to hammer Democrats around the country.
Democrats, meanwhile, are convinced they can turn the tables by pointing to the GOP's insistence on repealing instead of fixing the healthcare law.
“Voters want to see the Affordable Care Act fixed and improved, not repealed,” stated a memo from the Democratic Congressional Campaign Committee (DCCC) this week.
Indeed, this week’s Kaiser poll found that a majority believe ObamaCare should remain the law, either in its current form or with improvements (56 precent).
......................................
View the complete article at:
http://thehill.com/blogs/healthwatch...ars-enrollment
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